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Models with Demand Influenced by Promotion

In: Markovian Demand Inventory Models

Author

Listed:
  • Dirk Beyer

    (M-Factor)

  • Feng Cheng

    (Office of Performance Analysis and Strategy)

  • Suresh P. Sethi

    (The University of Texas at Dallas)

  • Michael Taksar

    (University of Missouri)

Abstract

This chapter deals with a stochastic inventory model in which the probability distribution of the product demand in any given period depends on some environmental factors, as well as on whether or not the product is promoted in the period. The problem is to obtain optimal inventory ordering and product ∈x{promotion} decisions jointly so as to maximize the total profit.

Suggested Citation

  • Dirk Beyer & Feng Cheng & Suresh P. Sethi & Michael Taksar, 2010. "Models with Demand Influenced by Promotion," International Series in Operations Research & Management Science, in: Markovian Demand Inventory Models, chapter 0, pages 153-178, Springer.
    • Handle: RePEc:spr:isochp:978-0-387-71604-6_8
    DOI: 10.1007/978-0-387-71604-6_8
    as

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