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Enhancing Responsiveness for Mass Customization Strategies through the Use of Rapid Manufacturing Technologies

In: Innovative Quick Response Programs in Logistics and Supply Chain Management

Author

Listed:
  • Hartanto Wong

    (Cardiff University)

  • Daniel Eyers

Abstract

Today, when more and more industries move towards creating markets of one, the satisfaction of increasingly individualized consumer demand is a challenge faced by many manufacturing organizations. Consequentially, this situation has led to a rapid growth in the attention given to mass customization for the fulfillment of individual consumer requirements. This chapter explores the opportunities afforded by a group of new manufacturing technologies known collectively as Rapid Manufacturing as an innovative enabler for mass customization. In particular, we consider the opportunities offered by these technologies to enhance the responsiveness of mass customization strategies. Using a stylized model and case examples, we show the potentials of the technologies as well as some challenges that still need to be overcome to achieve the ideal situation of individualized production.

Suggested Citation

  • Hartanto Wong & Daniel Eyers, 2010. "Enhancing Responsiveness for Mass Customization Strategies through the Use of Rapid Manufacturing Technologies," International Handbooks on Information Systems, in: T. C. Edwin Cheng & Tsan-Ming Choi (ed.), Innovative Quick Response Programs in Logistics and Supply Chain Management, pages 205-226, Springer.
    • Handle: RePEc:spr:ihichp:978-3-642-04313-0_10
    DOI: 10.1007/978-3-642-04313-0_10
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    Cited by:

    1. Baumers, Martin & Dickens, Phill & Tuck, Chris & Hague, Richard, 2016. "The cost of additive manufacturing: machine productivity, economies of scale and technology-push," Technological Forecasting and Social Change, Elsevier, vol. 102(C), pages 193-201.
    2. Edward Aihua Fang & Na Yang, 2021. "More work cooperation or relationship harmony in mass customization? The impacts of personalized design, modular design, and automated processes," Information Technology and Management, Springer, vol. 22(3), pages 179-192, September.
    3. Bechthold, Laura & Fischer, Veronika & Hainzlmaier, Andre & Hugenroth, Daniel & Ivanova, Ljudmila & Kroth, Kristina & Römer, Benedikt & Sikorska, Edyta & Sitzmann, Vincent, 2015. "3D printing: A qualitative assessment of applications, recent trends and the technology's future potential," Studien zum deutschen Innovationssystem 17-2015, Expertenkommission Forschung und Innovation (EFI) - Commission of Experts for Research and Innovation, Berlin.

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