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The (In)credible Bulk: The Role of CSR Standards in Enhancing the Credibility of Corporate CSR Claims

In: The Dynamics of Corporate Social Responsibility

Author

Listed:
  • Lars Moratis

    (NHTV University of Applied Sciences
    Antwerp Management School)

Abstract

With stakeholders sceptical about corporate CSR communications, firms are urged to develop strategies to enhance the credibility of their CSR claims. Using CSR standards may be a viable strategy to do so. Adopting a signalling theory perspective, this chapter identifies several problems associated with signalling CSR and suggests that CSR standards may offer a way to address these problems effectively. It provides an overview of CSR standards literature and presents original empirical data from a survey among Dutch CSR managers to shed light on the use of different types of CSR standards for enhancing the credibility of corporate CSR claims. It finds that adhering to (multiple) CSR standards comprises an important strategy for firms to enhance the credibility of CSR claims and that firms use other strategies for this objective as well. In addition to presenting empirical research findings, the chapter identifies several theoretical and empirical avenues for further research.

Suggested Citation

  • Lars Moratis, 2017. "The (In)credible Bulk: The Role of CSR Standards in Enhancing the Credibility of Corporate CSR Claims," CSR, Sustainability, Ethics & Governance, in: Maria Aluchna & Samuel O. Idowu (ed.), The Dynamics of Corporate Social Responsibility, chapter 0, pages 239-263, Springer.
    • Handle: RePEc:spr:csrchp:978-3-319-39089-5_13
    DOI: 10.1007/978-3-319-39089-5_13
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    Cited by:

    1. Gatti, Lucia & Pizzetti, Marta & Seele, Peter, 2021. "Green lies and their effect on intention to invest," Journal of Business Research, Elsevier, vol. 127(C), pages 228-240.

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