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Crisis Communication as Effective Tool of Change Management

Author

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  • Sarolta Várnai

    (Óbuda University)

Abstract

Crises include downsizing, corporate lawsuits, negative media coverage, government probes, quality problems, product recalls, boycotts and strikes, or even the unexpected change/death of a senior executive, etc. This article examined communication challenges during the response stage of crisis management. Response is perhaps the most critical of the three stages (prevention, response and recovery) indentified in crisis research literature. The paper analyses Crisis Counselor Mindset Model developed by J Caponigro as an effective tool for crisis communication management.

Suggested Citation

  • Sarolta Várnai, 2005. "Crisis Communication as Effective Tool of Change Management," Proceedings-3rd International Conference on Management, Enterprise and Benchmarking (MEB 2005),, Óbuda University, Keleti Faculty of Business and Management.
    • Handle: RePEc:pkk:meb005:209-220
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    File URL: http://www.kgk.uni-obuda.hu/sites/default/files/Varnai.pdf
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    Cited by:

    1. Mahmoud Kamal Abouraia, 2018. "Organizational Learning: An Assessment of its Impact on Crisis Management in the United Arab Emirates," International Journal of Learning and Development, Macrothink Institute, vol. 8(1), pages 1-20, March.

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