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Policy Spotlight: Commodity Promotion Programs

In: Agricultural Policy of the United States

Author

Listed:
  • Stephanie A. Mercier

    (Farm Journal Foundation)

  • Steve A. Halbrook

    (University of Arkansas at Fayetteville)

Abstract

Farmers typically focus on the supply side of the market—producing more. They generally assume that demand will exist. However, farmers do become concerned about demand when there is some sort of threat in the market place or they are producing a product new to the public. This chapter traces the development of commodity promotion programs from the early efforts of the dairy and fruit and vegetable industries to the proliferation of promotion programs over the last 30 years. The chapter also reviews legal challenges to these programs and ongoing policy debates.

Suggested Citation

  • Stephanie A. Mercier & Steve A. Halbrook, 2020. "Policy Spotlight: Commodity Promotion Programs," Palgrave Studies in Agricultural Economics and Food Policy, in: Agricultural Policy of the United States, chapter 0, pages 353-362, Palgrave Macmillan.
    • Handle: RePEc:pal:psachp:978-3-030-36452-6_20
    DOI: 10.1007/978-3-030-36452-6_20
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