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The Influence of Technology on the Experience of Mature Cruise-Travelers: Innovation, Strategy and Sustainability

In: Advanced Technologies in Business, Volume II

Author

Listed:
  • Odyssia Odysseos

    (School of Business, University of Nicosia)

  • George Panayiotou

    (School of Business, University of Nicosia)

  • Yianna Orphanidou

    (School of Business, University of Nicosia)

  • Leonidas Efthymiou

    (School of Business, University of Nicosia)

Abstract

The purpose of this study is to examine how technological developments influence the experiences of mature passengers aged 55, along with the challenges and difficulties they encounter while utilizing technology in service delivery systems. Employing qualitative research methods, the study includes two focus groups involving mature cruise passengers, one focus group comprising IT and marketing professionals and five interviews with cruise industry experts. The challenges that mature passengers encounter when using various aspects of the service delivery system, such as QR codes, applications, check-in procedures and automated customer service, are analyzed. The findings provide valuable insights and offer recommendations for cruise operators to better satisfy the needs of mature clients and improve the usability of service delivery systems. This research contributes to a deeper understanding of the evolving relationship between technology and travel experiences in the cruise industry.

Suggested Citation

  • Odyssia Odysseos & George Panayiotou & Yianna Orphanidou & Leonidas Efthymiou, 2026. "The Influence of Technology on the Experience of Mature Cruise-Travelers: Innovation, Strategy and Sustainability," Palgrave Intersections of Business and the Sciences, in association with Gnosis Mediterranean Institute for Management Science, in: Shahriar Akter & Md Afnan Hossain & Hélène Yildiz & Demetris Vrontis & Alkis Thrassou (ed.), Advanced Technologies in Business, Volume II, chapter 0, pages 225-248, Palgrave Macmillan.
    • Handle: RePEc:pal:pinchp:978-3-032-03492-2_8
    DOI: 10.1007/978-3-032-03492-2_8
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