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Advancing Digital Maturity: A Path to Business Model Innovation in the Event Industry

In: Advanced Technologies in Business, Volume I

Author

Listed:
  • Anastasia Romanova

    (Ural Federal University)

Abstract

With the rapid development of digital technologies, partnerships between event organizers and service suppliers are becoming increasingly vital. This study proposes a conceptual framework to analyze exhibition organizers’ business models through the lens of digital maturity determinants. Using a mixed-methods approach combining qualitative interviews with leading trade show organizers and quantitative analysis, the study examines business model innovation and ecosystem reshaping on three levels: organizer-partner, organizer-exhibitor and organizer-visitor. The findings highlight the impact of digital maturity determinants—such as dynamic capabilities, digital literacy, digital platforms and digital strategy—on driving business model innovation. While digital platforms strongly influence the organizer's ecosystem, challenges and barriers remain. This framework offers practical insights for managers to innovate business models and leverage digital technologies effectively.

Suggested Citation

  • Anastasia Romanova, 2026. "Advancing Digital Maturity: A Path to Business Model Innovation in the Event Industry," Palgrave Intersections of Business and the Sciences, in association with Gnosis Mediterranean Institute for Management Science, in: Shahriar Akter & Md Afnan Hossain & Hélène Yildiz & Demetris Vrontis & Alkis Thrassou (ed.), Advanced Technologies in Business, Volume I, chapter 0, pages 29-54, Palgrave Macmillan.
    • Handle: RePEc:pal:pinchp:978-3-032-03480-9_2
    DOI: 10.1007/978-3-032-03480-9_2
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