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Advanced Technologies in Business: An Overview of Strategic, Managerial, and Marketing Impacts

In: Advanced Technologies in Business, Volume I

Author

Listed:
  • Shahriar Akter

    (University of Wollongong)

  • Md Afnan Hossain

    (University of Adelaide)

  • Hélène Yildiz

    (University of Lorraine)

  • Aleksandra Figurek

    (GNOSIS Mediterranean Institute for Management Science, School of Business, University of Nicosia)

  • Demetris Vrontis

    (GNOSIS Mediterranean Institute for Management Science, School of Business, University of Nicosia)

  • Alkis Thrassou

    (GNOSIS Mediterranean Institute for Management Science, School of Business, University of Nicosia)

Abstract

Emerging technologies, including artificial intelligence (AI), blockchain, the Internet of Things (IoT), big data analytics, cloud computing, and augmented/virtual reality (AR/VR), are profoundly altering company operations, tactics, and marketing in the swiftly changing digital economy. This chapter analyses the strategic, managerial, and marketing ramifications of emerging technologies, emphasising their contribution to workforce transformation, increased agility, enhanced global competitiveness, and facilitation of hyper-personalised customer engagement. The integration of these technologies presents unparalleled prospects for innovation while simultaneously posing issues about ethics, data protection, and adaptive leadership. This chapter posits that effective technology adoption should be rooted in human-centred principles, strategic foresight, and ethical digital governance, synthesising current academic and practical contributions.

Suggested Citation

  • Shahriar Akter & Md Afnan Hossain & Hélène Yildiz & Aleksandra Figurek & Demetris Vrontis & Alkis Thrassou, 2026. "Advanced Technologies in Business: An Overview of Strategic, Managerial, and Marketing Impacts," Palgrave Intersections of Business and the Sciences, in association with Gnosis Mediterranean Institute for Management Science, in: Shahriar Akter & Md Afnan Hossain & Hélène Yildiz & Demetris Vrontis & Alkis Thrassou (ed.), Advanced Technologies in Business, Volume I, chapter 0, pages 1-27, Palgrave Macmillan.
    • Handle: RePEc:pal:pinchp:978-3-032-03480-9_1
    DOI: 10.1007/978-3-032-03480-9_1
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