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The Role of the Host–Guest Relationship in a Sustainable Tourism Model in Marginalised Areas: The Case Study of Calitri, Italy

Author

Listed:
  • Demetris Vrontis

    (University of Nicosia)

  • Gianpaolo Basile

    (Universitas Mercatorum)

  • Mario Tani

    (University of Naples Federico II)

  • Maria Antonella Ferri

    (Universitas Mercatorum)

Abstract

In tourism, value co-creation is a joint process between hosts and guests, grounded in and enhanced by the principle that “when value is co-created, it should also be shared”. Some actors function as strategic bridges in marginal areas to develop new methods for producing social innovations. In this chapter, after establishing a conceptual model for stakeholders and travellers’ engagement in sustainable co-creation, we explore these themes in a rural area of Southern Italy through in-depth interviews and content analysis. We examined the processes involved in designing and developing the SponzFest in Calitri, a musical and anthropological event organised since 2013 with the collaboration of a renowned musician from Calitri. This event, aimed at reviving ancient traditions and nurturing a deep sense of community in 2023, allowed approximately 35,000 visitors to engage in experiences linked to local life.

Suggested Citation

  • Demetris Vrontis & Gianpaolo Basile & Mario Tani & Maria Antonella Ferri, 2025. "The Role of the Host–Guest Relationship in a Sustainable Tourism Model in Marginalised Areas: The Case Study of Calitri, Italy," Palgrave Intersections of Business and the Sciences, in association with Gnosis Mediterranean Institute for Management Science,, Palgrave Macmillan.
    • Handle: RePEc:pal:pinchp:978-3-031-92405-7_7
    DOI: 10.1007/978-3-031-92405-7_7
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