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The Influence of Food Safety Perception on Domestic Tourism in Japan

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  • Caroline S. L. Tan

    (The University of Tsukuba)

Abstract

This study explores domestic traveller perception toward local foods from Fukushima that is shrouded in controversy. This study explores the constructs of perceived risk, trust, and local food attractiveness and how they affect perceived safety and consequently influence the intention to boycott and the intention to consume. A conceptual model was developed to test the hypothesized direct and indirect relationships. Data were collected from 355 respondents using a survey instrument that was administered using an online research panel. The results demonstrated that risk, trust, and attractiveness influence perceived safety, while perceived safety and intention boycott mediate the indirect relationships. This study contributes to the body of literature and provides tourism practitioners the insights to manage tourist perception and intention in the face of controversy.

Suggested Citation

  • Caroline S. L. Tan, 2025. "The Influence of Food Safety Perception on Domestic Tourism in Japan," Palgrave Intersections of Business and the Sciences, in association with Gnosis Mediterranean Institute for Management Science,, Palgrave Macmillan.
    • Handle: RePEc:pal:pinchp:978-3-031-92405-7_2
    DOI: 10.1007/978-3-031-92405-7_2
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