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Product Development Strategy

In: Product Development Strategy

Author

Listed:
  • Mina Tajvidi

    (Bangor University)

  • Azhdar Karami

    (Bangor University
    University of Tabriz)

Abstract

This chapter discusses the new product development (NPD) strategy in the firms studied. It begins with a theoretical discussion of new product development strategy and covers a wide range of theories and conceptual frameworks in developing new product concepts. The associated theoretical models such as product life cycle and new product process are discussed in detail. The chapter covers the findings of the empirical research on product development strategy and firm performance in the firms studied.

Suggested Citation

  • Mina Tajvidi & Azhdar Karami, 2015. "Product Development Strategy," Palgrave Macmillan Books, in: Product Development Strategy, chapter 4, pages 79-124, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-1-137-50139-4_4
    DOI: 10.1057/9781137501394_4
    as

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    Cited by:

    1. Busola Oluwafemi, Tolulope & Mitchelmore, Siwan & Nikolopoulos, Konstantinos, 2020. "Leading innovation: Empirical evidence for ambidextrous leadership from UK high-tech SMEs," Journal of Business Research, Elsevier, vol. 119(C), pages 195-208.

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