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‘Some Companies Are Fine One Day and Gone the Next’: Sustaining Business in the Digital Games Industry

In: Changing the Rules of the Game

Author

Listed:
  • Sabine Hotho

Abstract

While the overall global economic outlook since 2007 has remained pessimistic, the computer games industry continues to display remarkable resilience. In November 2012, for instance, NPD Group, reporting a 22 per cent year-on-year sales growth in digital games in the US market, described this industry as the only bright spot in an otherwise depressed economy. With its offering of affordable, easy-to-access entertainment and a still relatively youthful customer base, few industries seem to be as capable of recession proofing as the games industry. Constant technology updates and innovations diversify opportunities for development and routes to market, and consequently offer ever more opportunities for new enterprises. The industry’s growth trajectory remains exceptional as technological advances relating to platforms, their capacities and functionalities, and their potential for compatibility remain unpredictable (ParisTechReview, 2012).

Suggested Citation

  • Sabine Hotho, 2013. "‘Some Companies Are Fine One Day and Gone the Next’: Sustaining Business in the Digital Games Industry," Palgrave Macmillan Books, in: Sabine Hotho & Neil McGregor (ed.), Changing the Rules of the Game, chapter 5, pages 82-104, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-31841-1_6
    DOI: 10.1057/9781137318411_6
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    Cited by:

    1. F. Ted Tschang & Gokhan Ertug, 2016. "New Blood as an Elixir of Youth: Effects of Human Capital Tenure on the Explorative Capability of Aging Firms," Organization Science, INFORMS, vol. 27(4), pages 873-892, August.

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