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Understanding the Nature of a Crisis: Why It Has the Potential to Effect an Organization, Its Stakeholders, and the Brand

In: Organizations in the Face of Crisis

Author

Listed:
  • Dennis W. Tafoya

Abstract

Organizations exist to manage events. Most events to be managed are predictable; these are the things that drive the organization, they are the things that meet a stakeholder’s needs. These are events that help the organization grow (such as recruiting or marketing events), that help it prosper (such as a sales event), and that help it defend itself (such as building an alliance with another organization). The purpose or aim of an event is a result—to meet the organization’s or a stakeholder’s needs. If the event is a training session, the result is that participants learn the material presented. If the event is a sales presentation, the result is that the customer buys the product. If the event is a sporting event, the result is that the team (ideally the team you support) wins. If the event is a building fire, the result is that the fire is successfully extinguished.

Suggested Citation

  • Dennis W. Tafoya, 2013. "Understanding the Nature of a Crisis: Why It Has the Potential to Effect an Organization, Its Stakeholders, and the Brand," Palgrave Macmillan Books, in: Organizations in the Face of Crisis, chapter 0, pages 65-87, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-31397-3_5
    DOI: 10.1057/9781137313973_5
    as

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