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Epilogue: Expansion, Innovation, Price Sensitivity and Wealth

In: Beyond the Low-Cost Business

Author

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  • Josep Francesc Valls Giménez

    (ESADE Business School)

Abstract

Companies’ response to the new price sensitivity was to reinvent the business model, in order to create more satisfaction; to create more wealth. As well as the four case studies in Chapter 4, we now add eight more companies that are openly using innovations connected to the low-cost phenomenon to draw certain general conclusions. We shall mark each of the innovations on a scale of one to five, where one is the lowest and five the highest.

Suggested Citation

  • Josep Francesc Valls Giménez, 2013. "Epilogue: Expansion, Innovation, Price Sensitivity and Wealth," Palgrave Macmillan Books, in: Beyond the Low-Cost Business, pages 183-185, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-27753-4_6
    DOI: 10.1057/9781137277534_6
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