Beyond the Low-Cost Business
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Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1057/9781137277534
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Book Chapters
The following chapters of this book are listed in IDEAS- Josep Francesc Valls Giménez, 2013. "Introduction," Palgrave Macmillan Books, in: Beyond the Low-Cost Business, pages 1-4, Palgrave Macmillan.
- Josep Francesc Valls Giménez, 2013. "The Birth of the Low-Cost Phenomenon," Palgrave Macmillan Books, in: Beyond the Low-Cost Business, chapter 1, pages 5-63, Palgrave Macmillan.
- Josep Francesc Valls Giménez, 2013. "Reinventing Your Business Model (RYBM)," Palgrave Macmillan Books, in: Beyond the Low-Cost Business, chapter 2, pages 64-117, Palgrave Macmillan.
- Josep Francesc Valls Giménez, 2013. "Brand Marketing at a Time of Heightened Price Sensitivity," Palgrave Macmillan Books, in: Beyond the Low-Cost Business, chapter 3, pages 118-144, Palgrave Macmillan.
- Josep Francesc Valls Giménez, 2013. "Case Studies in Innovation to Produce Lower Prices: IKEA, ING DIRECT, Mercadona and Privalia," Palgrave Macmillan Books, in: Beyond the Low-Cost Business, chapter 4, pages 145-182, Palgrave Macmillan.
- Josep Francesc Valls Giménez, 2013. "Epilogue: Expansion, Innovation, Price Sensitivity and Wealth," Palgrave Macmillan Books, in: Beyond the Low-Cost Business, pages 183-185, Palgrave Macmillan.
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