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The National Champions Route

In: Brand Breakout

Author

Listed:
  • Nirmalya Kumar
  • Jan-Benedict E. M. Steenkamp

Abstract

What do Airbus, Michelin, Hyundai, NEC, Samsung, Singapore Airlines, Volkswagen, and LG have in common? They all started as national champions, companies supported by their governments at a time when their countries were emerging or recovering from the ravages of war. Their achievements in the global marketplace have inspired emerging countries to build their own national champions, with some notable successes.

Suggested Citation

  • Nirmalya Kumar & Jan-Benedict E. M. Steenkamp, 2013. "The National Champions Route," Palgrave Macmillan Books, in: Brand Breakout, chapter 0, pages 185-213, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-27662-9_9
    DOI: 10.1057/9781137276629_9
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    Cited by:

    1. Manrique Anticona, Cintya Elizabeth & Yagüe Blanco, José Luis & Pascual Castaño, Isabel Cristina, 2023. "Characterization of potential Spanish territories for creating a national network associated with the Globally Important Agricultural Heritage Systems," Land Use Policy, Elsevier, vol. 131(C).

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