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The Importance of Trust to the Funding of Humanitarian Work

In: Humanitarian Work Psychology

Author

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  • Christopher D. B. Burt

Abstract

There may be a natural reluctance to criticize non-profit organizations, as any attempt to do good for humanity is surely better than no attempt at all. However, ‘doing good poorly’ may undermine the public’s trust in a specific non-profit organization, and in the non-profit sector in general. Many circumstances, including inefficiency of operations, failure to achieve outcomes, and fraud, can lead to the public forming the opinion that a non-profit organization is not doing a good job. A failure to develop and maintain the public’s trust may lead to long-term difficulties for non-profit organizations to raise sufficient funds to support their work. In this chapter, the development of the public’s trust in non-profit organizations is discussed in terms of organizational ‘accountability’ and ‘efficiency’. The chapter discusses literature and describes research which offers suggestions on how non-profit organizations can build and maintain a trusting relationship with the public.

Suggested Citation

  • Christopher D. B. Burt, 2012. "The Importance of Trust to the Funding of Humanitarian Work," Palgrave Macmillan Books, in: Stuart C. Carr & Malcolm MacLachlan & Adrian Furnham (ed.), Humanitarian Work Psychology, chapter 14, pages 317-331, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-01522-8_14
    DOI: 10.1057/9781137015228_14
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    Cited by:

    1. Matthew J. Hornsey & Cassandra M. Chapman & Heidi Mangan & Stephen Macchia & Nicole Gillespie, 2021. "The Moral Disillusionment Model of Organizational Transgressions: Ethical Transgressions Trigger More Negative Reactions from Consumers When Committed by Nonprofits," Journal of Business Ethics, Springer, vol. 172(4), pages 653-671, September.

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