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e-Choupal, Maharashtra

In: ICTs and Development

Author

Listed:
  • Maitrayee Mukerji

    (Central University of Gujarat)

Abstract

e-Choupal is the telecentre-based initiative of the agribusiness division of Indian Tobacco Company (ITC-ABD).1 It is well known as a ‘Bottom of the Pyramid’ venture that demonstrated a ‘win-win’ proposition for both the company and the farmer (Prahalad, 2004). E-Choupals are information kiosks located in the villages. They provide access to agriculture related information and services. And also claim to connect farmers to large firms, current agriculture research and global markets (Upton & Fuller, 2003). This case study is on the e-Choupal located at Pimpri Buti in Yavatmal district of Maharashtra, India.

Suggested Citation

  • Maitrayee Mukerji, 2013. "e-Choupal, Maharashtra," Palgrave Macmillan Books, in: ICTs and Development, chapter 6, pages 90-113, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-00554-0_6
    DOI: 10.1057/9781137005540_6
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    Cited by:

    1. Pagare, Dewang & Biswas, Indranil & Agrahari, Amit & Ghosh, Sriparna, 2023. "A small farmer’s market choice in the presence of multiple markets: The Indian case," European Journal of Operational Research, Elsevier, vol. 311(2), pages 739-753.

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