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Understanding National Image

In: Competitive Identity

Author

Listed:
  • Simon Anholt

Abstract

One of the components of brand management that is most valuable to governments in creating their longer-term plans is the analysis of brand image, and this process of assessing, measuring and tracking national image and reputation — if suitably adapted for the purposes of national rather than corporate image — is a key component of the Competitive Identity strategy.

Suggested Citation

  • Simon Anholt, 2007. "Understanding National Image," Palgrave Macmillan Books, in: Competitive Identity, chapter 0, pages 43-62, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-62772-7_3
    DOI: 10.1057/9780230627727_3
    as

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