IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-0-230-59423-4_4.html
   My bibliography  Save this book chapter

Mode Configuration Diversity: A New Perspective on Foreign Entry Mode Choice

In: Thought Leadership in Advancing International Business Research

Author

Listed:
  • Bent Petersen
  • Gabriel R. G. Benito
  • Lawrence S. Welch
  • Christian Geisler Asmussen

Abstract

There is a large body of literature on modes of entry in foreign markets, with a focus on make-or-buy decisions (Melin, 1992; Sarkar and Cavusgil, 1996; Datta et al., 2002; Malhotra et al., 2003). By using different theories and a large number of contextual variables, entry mode researchers have been quite successful in making predictions regarding such choices. They have had a dual aim of both testing theory and predicting firms’ choice of foreign market operation method given a number of characteristics of firms, products, industries, and home/host markets. However, researchers’ quest for theory testing and predictive vigor has, especially in an empirical context, led to simplifying the mode choices made by entrant firms. The success in theory testing and entry mode prediction comes at a cost: namely, the sacrifice of subtleties in how firms structure foreign activities — including the opportunities for using multiple and constantly changing mode packages in a foreign market (Benito and Welch, 1994; Petersen and Welch, 2002; Benito et al., 2005).

Suggested Citation

  • Bent Petersen & Gabriel R. G. Benito & Lawrence S. Welch & Christian Geisler Asmussen, 2008. "Mode Configuration Diversity: A New Perspective on Foreign Entry Mode Choice," Palgrave Macmillan Books, in: Arie Y. Lewin & S. Tamer Cavusgil & G. Tomas M. Hult & David A. Griffith (ed.), Thought Leadership in Advancing International Business Research, chapter 3, pages 57-78, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59423-4_4
    DOI: 10.1057/9780230594234_4
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Asmussen, Christian G. & Benito, Gabriel R.G. & Petersen, Bent, 2009. "Organizing foreign market activities: From entry mode choice to configuration decisions," International Business Review, Elsevier, vol. 18(2), pages 145-155, April.
    2. Gabriel R. G. Benito & Bent Petersen & Lawrence S. Welch, 2011. "Mode Combinations and International Operations," Management International Review, Springer, vol. 51(6), pages 803-820, December.
    3. Seok Jin Ko, 2019. "The Differing Foreign Entry Mode Choices for Sales and Production Subsidiaries of Multinational Corporations in the Manufacturing Industry," Sustainability, MDPI, vol. 11(15), pages 1-18, July.
    4. O'Higgins, Ciara & Andreeva, Tatiana & Goya, Nekane Aramburu, 2022. "The hows and whys of foreign operation mode combinations: The role of knowledge processes," Journal of World Business, Elsevier, vol. 57(2).
    5. Niron Hashai & Christian G. Asmussen & Gabriel R. G. Benito & Bent Petersen, 2010. "Technological Knowledge Intensity and Entry Mode Diversity," Management International Review, Springer, vol. 50(6), pages 659-681, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-0-230-59423-4_4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.