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Values and trends of the new consumers

In: Wine Brands

Author

Listed:
  • Evelyne Resnick

Abstract

The traditional wine consumer is dead! Long live the New Consumer! Changing patterns in the everyday life of consumers affect their values and trends. These global changes apply to the local consumer in his local environment, and create new trends and values common to consumers all over the world. In today’s world, they are global consumers.

Suggested Citation

  • Evelyne Resnick, 2008. "Values and trends of the new consumers," Palgrave Macmillan Books, in: Wine Brands, chapter 0, pages 36-50, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-0-230-58373-3_3
    DOI: 10.1057/9780230583733_3
    as

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