Printed from https://ideas.repec.org/b/pal/palbok/978-0-230-58373-3.html
My bibliography
Save this book
Wine Brands
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1057/9780230583733
Download full text from publisher
To our knowledge, this item is not available for download. To find whether it is available, there are three options:1. Check below whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
Book Chapters
The following chapters of this book are listed in IDEAS- Evelyne Resnick, 2008. "Introduction," Palgrave Macmillan Books, in: Wine Brands, pages 1-4, Palgrave Macmillan.
- Evelyne Resnick, 2008. "Portrait of a man as a traditional consumer," Palgrave Macmillan Books, in: Wine Brands, chapter 0, pages 7-35, Palgrave Macmillan.
- Evelyne Resnick, 2008. "Values and trends of the new consumers," Palgrave Macmillan Books, in: Wine Brands, chapter 0, pages 36-50, Palgrave Macmillan.
- Evelyne Resnick, 2008. "Birth of the new wine consumer," Palgrave Macmillan Books, in: Wine Brands, chapter 0, pages 51-68, Palgrave Macmillan.
- Evelyne Resnick, 2008. "Traditional marketing versus web marketing," Palgrave Macmillan Books, in: Wine Brands, chapter 0, pages 71-94, Palgrave Macmillan.
- Evelyne Resnick, 2008. "Pouring wines in new ways: marketing on the Web 1.0," Palgrave Macmillan Books, in: Wine Brands, chapter 0, pages 95-127, Palgrave Macmillan.
- Evelyne Resnick, 2008. "Web 2.0 and the new millennium: innovative ways for new trends," Palgrave Macmillan Books, in: Wine Brands, chapter 0, pages 128-155, Palgrave Macmillan.
- Evelyne Resnick, 2008. "Wine and branding," Palgrave Macmillan Books, in: Wine Brands, chapter 0, pages 156-175, Palgrave Macmillan.
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palbok:978-0-230-58373-3. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
We have no bibliographic references for this item. You can help adding them by using this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.