IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-0-230-50899-6_7.html
   My bibliography  Save this book chapter

Revisiting the Area

In: Rolling Out New Products Across International Markets

Author

Listed:
  • George M. Chryssochoidis

Abstract

The original research project commenced in 1993 and was completed in the mid to late 1990s. Nonetheless, time flies by. Both theory developed and empirical findings have been exposed to the world; I (with Veronica Wong) conducted additional analyses, thus refining our thinking on the subject; and comments and criticisms have been thankfully received. Interestingly, the business press continued to report problems of rollout delays — the Mercedes A class delayed rollout has been a prime example during this period (Wong, 2002). This is an indication that the topic is still important for businesses. I commerce revisiting the area with an overview of progress in the literature.

Suggested Citation

  • George M. Chryssochoidis, 2004. "Revisiting the Area," Palgrave Macmillan Books, in: Rolling Out New Products Across International Markets, chapter 7, pages 166-185, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50899-6_7
    DOI: 10.1057/9780230508996_7
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-0-230-50899-6_7. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.