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An Overview

In: Rolling Out New Products Across International Markets

Author

Listed:
  • George M. Chryssochoidis

Abstract

This chapter provides an overview of the present research. It discusses first the area under investigation and the status of the relevant theory. The problem under investigation and the research objectives are then described, together with a summary of the structure of this book.

Suggested Citation

  • George M. Chryssochoidis, 2004. "An Overview," Palgrave Macmillan Books, in: Rolling Out New Products Across International Markets, chapter 1, pages 1-6, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-0-230-50899-6_1
    DOI: 10.1057/9780230508996_1
    as

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