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Imagined Identities of Existing Cities: The Reputation Game

In: International Place Branding Yearbook 2011

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  • Slawomir Magala

Abstract

This chapter applies cultural metaphors, that is, the major phenomena, activities, or institutions, with which city dwellers and visitors closely identify cognitively and emotionally. By explaining the interaction between economic development and cultural flows it becomes clear that spatial identities are contested, constructed, duplicated and frustrated. Hence, the place brand reputation game is inextricably linked to a cultivation of imagined identities. The final sections suggest that urban societies — Poznań, Rotterdam, Valencia, Warsaw — differ in terms of dominant cultural orientation that has been the focus of social science research. Every place branding situation is unique. Therefore, territorial decision makers have to understand how to analyze the complex identity formation process, and apply the appropriate techniques in order to minimize marginalization and its undesirable consequences that may negatively affect the urban brand reputation.

Suggested Citation

  • Slawomir Magala, 2011. "Imagined Identities of Existing Cities: The Reputation Game," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2011, chapter 0, pages 12-24, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-34332-0_2
    DOI: 10.1057/9780230343320_2
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    Cited by:

    1. Cezar TECLEAN, 2018. "National Identities and Socio-Economic Development in European Union," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 10(1), pages 79-97, April.

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