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From Competitive Identity to Governmental Social Responsibility: Place ‘Brand’ in an Interconnected World

In: International Place Branding Yearbook 2011

Author

Listed:
  • Simon Anholt

Abstract

Ever since I began using the term ‘nation brand’ in the late 1990s (Anholt 1998), I have been arguing against the all too common interpretation of the phrase, which holds that the reputations of places can be influenced significantly in the long term by advertising, marketing or public relations campaigns, or even, most naïvely, by logos and corporate identity.

Suggested Citation

  • Simon Anholt, 2011. "From Competitive Identity to Governmental Social Responsibility: Place ‘Brand’ in an Interconnected World," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2011, chapter 0, pages 3-11, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-34332-0_1
    DOI: 10.1057/9780230343320_1
    as

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