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Paradoxes of City Branding and Societal Changes

In: City Branding

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  • Can-Seng Ooi

Abstract

The 2009 United Nations Climate Summit (COP15) attracted more than 45,000 people to Copenhagen. The world watched the unfolding of the two-week conference. With international attention and the hope of finding an agreement on managing global warming, the event was a city branding scoop for the Danish capital. The summit started with optimism; the Copenhagen local authorities dubbed the city as Hopenhagen. At the end of the summit, the resulting so-called Copenhagen Accord was not legally binding and thus toothless. World leaders, including United States President Barack Obama and China Premier Wen Jiabao, failed to engineer a firm global commitment on tackling climate change. The summit was subsequently dubbed ‘Brokenhagen’, ‘Nopenhagen’ and ‘No Hopenhagen’ in international media reports.

Suggested Citation

  • Can-Seng Ooi, 2011. "Paradoxes of City Branding and Societal Changes," Palgrave Macmillan Books, in: Keith Dinnie (ed.), City Branding, chapter 0, pages 54-61, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-29479-0_7
    DOI: 10.1057/9780230294790_7
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    Cited by:

    1. Laura Ripoll González & Fred Gale, 2020. "Place Branding as Participatory Governance? An Interdisciplinary Case Study of Tasmania, Australia," SAGE Open, , vol. 10(2), pages 21582440209, May.
    2. Ida Andersson & Laura James, 2018. "Altruism or entrepreneurialism? The co-evolution of green place branding and policy tourism in Växjö, Sweden," Urban Studies, Urban Studies Journal Limited, vol. 55(15), pages 3437-3453, November.
    3. Bill Merrilees & Dale Miller & Gloria L. Ge & Charles Chin Chiu Tam, 2018. "Asian city brand meaning: a Hong Kong perspective," Journal of Brand Management, Palgrave Macmillan, vol. 25(1), pages 14-26, January.
    4. Francisco J. Sarabia-Sanchez & Maria J. Cerda-Bertomeu, 2017. "Place brand developers’ perceptions of brand identity, brand architecture and neutrality in place brand development," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 13(1), pages 51-64, February.

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