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Introduction

In: International Marketing in the Network Economy

Author

Listed:
  • Florian Kohlbacher

    (German Institute for Japanese Studies)

Abstract

‘In an economy where the only certainty is uncertainty, the one sure source of lasting competitive advantage is knowledge’ (Nonaka, 1991: 96). This statement was the starting point of Ikujiro Nonaka’s seminal article on the knowledge-creating company (cf. also 3.4) in 1991. According to Wenger and Snyder (2000: 139), ‘[t]oday’s economy runs on knowledge, and most companies work assiduously to capitalize on that fact’, and Davis and Botkin (1994: 165) posit that ‘[t]he next wave of economic growth is going to come from knowledge-based businesses’. Indeed, significant numbers of scholars have observed that our society has evolved into a ‘knowledge society’2 (cf., for example. Bell, 1973; Drucker, 1969, 1993; Stehr, 1994; Stehr and Ericson, 1992; Toffler, 1990), and our economy into a ‘knowledge economy’ (cf., for example, Bertels and Savage, 1999; Burton-Jones, 1999; Drucker, 2002; Leibold, Probst, and Gibbert, 2002; Mokyr, 2002; Skyrme, 1999; Teece, 2000a).

Suggested Citation

  • Florian Kohlbacher, 2007. "Introduction," Palgrave Macmillan Books, in: International Marketing in the Network Economy, chapter 1, pages 1-4, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-28836-2_1
    DOI: 10.1057/9780230288362_1
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    Citations

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    Cited by:

    1. Klimczuk, Andrzej, 2011. "Transfer technologii w kształtowaniu srebrnej gospodarki," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 57-75.
    2. Klimczuk, Andrzej, 2014. "Rozwój regionalny wobec starzenia się społeczeństwa [Regional Development in the Context of the Population Ageing]," MPRA Paper 65373, University Library of Munich, Germany.
    3. Klimczuk, Andrzej, 2021. "The Silver Economy as a Constructive Response in Public Policy on Aging," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 19-35.
    4. Klimczuk, Andrzej, 2013. "Srebrna gospodarka w dokumentach strategicznych państwa [Silver Economy in the State Strategic Documents]," MPRA Paper 61877, University Library of Munich, Germany.
    5. Klimczuk, Andrzej, 2015. "Regional Development in an Ageing Society: Overview of Selected Foreign and Polish Recommendations and Practices," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 21-50.
    6. Klimczuk, Andrzej, 2013. "Medialaby w kontekście solidarności pokoleń i wykluczenia robotycznego [Medialabs in the Context of Generations Solidarity and Robotics Divide]," MPRA Paper 61871, University Library of Munich, Germany.
    7. Klimczuk, Andrzej, 2012. "Kapitał społeczny ludzi starych na przykładzie mieszkańców miasta Białystok," EconStor Books, ZBW - Leibniz Information Centre for Economics, number 77953.
    8. Klimczuk, Andrzej, 2012. "Społeczeństwo wielokulturowe i srebrna gospodarka. Wielokulturowość w kontekście starzenia się ludności [Multicultural Society and Silver Economy. Multiculturalism in the Context of an Ageing Popul," MPRA Paper 61876, University Library of Munich, Germany.
    9. Klimczuk, Andrzej, 2013. "Solidarność pokoleń w perspektywie strategicznej państwa [Solidarity between Generations in Strategic Perspective of State]," MPRA Paper 61875, University Library of Munich, Germany.

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