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Fiat Group Automobiles: an Arabian Phoenix in the International Auto Industry

In: The Second Automobile Revolution

Author

Listed:
  • Giuseppe Volpato

Abstract

Fiat Group Automobiles,1 the group that controls automotive manufacturing activities within Gruppo Fiat SpA, has gone through many crises in more than a century of existence. The crisis that arose dramatically in 2002, albeit rooted in the previous decade, presents however some peculiar aspects. On the one hand it was certainly the most serious ever, since only the support by other Fiat Group businesses and a team of banks has prevented the ‘virtual bankruptcy’ of Fiat Automobiles turning into an actual one. On the other hand, however, the crisis has been followed by a recovery that has astonished scholars and observers for the speed and character of the turnaround. We could liken the recovery to a ‘rebirth’ from the ashes like the Arabian phoenix, given the many elements of novelty and change that the management of Sergio Marchionne, CEO of Fiat Group, has achieved since 2004. To describe and to interpret the new strategic trajectory requires, considering its peculiarities, outlining the situation facing Fiat Automobiles in 2004, after a long stage of managerial and competitive involution.2

Suggested Citation

  • Giuseppe Volpato, 2009. "Fiat Group Automobiles: an Arabian Phoenix in the International Auto Industry," Palgrave Macmillan Books, in: Michel Freyssenet (ed.), The Second Automobile Revolution, chapter 15, pages 287-308, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-23691-2_15
    DOI: 10.1057/9780230236912_15
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    Cited by:

    1. Karabag, Solmaz Filiz & Tuncay-Celikel, Asli & Berggren, Christian, 2011. "The Limits of R&D Internationalization and the Importance of Local Initiatives: Turkey as a Critical Case," World Development, Elsevier, vol. 39(8), pages 1347-1357, August.

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