How Social Networks, Digital Media and Digital Marketing Can Be Applied to the Promotion of Goods and Services in Business Companies in Order to Increase Sales
New technologies are highly important nowadays, not only in the complex world of business but also in the day-to-day life of modern societies. Major advances in communications have minimized the cost of making business transactions, and also the time required to do so. Accordingly, a model will be described that explains how new technologies affect different business-related aspects. In order to compare this model empirically, information had been gathered in the business context of Alicante, Spain, and a measuring tool has been developed and validated through 405 valid questionnaires. The statistical analysis was made using SPSS and EQS.
|This chapter was published in: Pablo Ferreiros Bennett , , pages 951-968, 2011.|
|This item is provided by University of Primorska, Faculty of Management Koper in its series MIC 2011: Managing Sustainability? Proceedings of the 12th International Conference, Portorož, 23–26 November 2011 [Selected Papers] with number 951-968.|
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