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On Development of the Advantages of the Firm without Fundamental Technology: Study of Nintendo

Author

Listed:
  • Kiyohiro Yamazaki

    (Chukyo University, Japan)

Abstract

The purpose of this study is to examine how the firm without fundamental technology is to gain the competitive advantage. This study examines the case study of Nintendo in the home game machine industry. This paper points out that the firm gains two advantages, economic advantage and organizational advantage. The economic advantage means that the firm can choose either an advanced or a cheap device out of several device makers, and change the alternatives cheaply and quickly. Moreover, the organizational advantage means that the firm without fundamental technology is not restricted by organizational inertia and cognitive restraint, and exercises the characteristic strength.

Suggested Citation

  • Kiyohiro Yamazaki, 2011. "On Development of the Advantages of the Firm without Fundamental Technology: Study of Nintendo," MIC 2011: Managing Sustainability? Proceedings of the 12th International Conference, Portorož, 23–26 November 2011 [Selected Papers],, University of Primorska, Faculty of Management Koper.
    • Handle: RePEc:mgt:micp11:201-210
    as

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