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Creating Shared Value in the Context of Sustainability: The Communication Strategy of MNCs

In: Corporate Governance and Strategic Decision Making

Author

Listed:
  • Belen Lopez
  • Abel Monfort

Abstract

Creating shared value in the context of sustainability is a way to integrate stakeholders in business management. In addition, companies use a specific communication strategy to communicate the results of sustainable activities involving strategic stakeholders. In a sample of companies included in the Dow Jones Sustainability Index and Global Rep Track 100, we analyze the corporate social responsibility (CSR) strategy of these companies, how they integrate the Sustainable Development Goals, and how they create a dialogue with their stakeholders across different platforms. The study of the sample is performed by content analysis on identity values and their correspondence with the CSR values, and this study includes an analysis of activities that these companies develop communicating their impacts. The results show that companies have actively integrated their stakeholders into their business management. However, these companies incorporate the concept of value creation in a different manner, although their activities are oriented to the stakeholders as to the benefit of society.

Suggested Citation

  • Belen Lopez & Abel Monfort, 2017. "Creating Shared Value in the Context of Sustainability: The Communication Strategy of MNCs," Chapters, in: Okechukwu Lawrence Emeagwali (ed.), Corporate Governance and Strategic Decision Making, IntechOpen.
    • Handle: RePEc:ito:pchaps:117256
    DOI: 10.5772/intechopen.70177
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    Citations

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    Cited by:

    1. Alan Smith Purba & Eko Ganis Sukoharsono & Bambang Hariadi, 2020. "The Meaningful practice creating shared value as a contribute to sustainable development goals:Case study at Pt Pupuk Kaltim," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 9(7), pages 222-232, December.
    2. Belén López, 2022. "How Higher Education Promotes the Integration of Sustainable Development Goals—An Experience in the Postgraduate Curricula," Sustainability, MDPI, vol. 14(4), pages 1-13, February.

    More about this item

    Keywords

    sustainability; corporate identity; corporate social responsibility; creating shared value; communication; corporate reputation;
    All these keywords.

    JEL classification:

    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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