Intercultural Communication: The Effect of Cultural Differences in Everyday Working Environment of Companies (from Germany, Switzerland, Austria) in Hungary
The increasing globalization and cross-cultural interaction increases the importance of the realization of the successful intercultural cooperation. In this context, the identification of friction points and the improvement of the potentials of intercultural communication is an important project. On the basis of the research study the author shows that the formation of a culture that allows compromise can be considered as a possible success factor. The recognition and acknowledgment of cultural differences is an important prerequisite for the commercial success of international companies. The author believes that the culture (or the cultural society) influences the understanding of the management systems and communications on an organizational level and has a significant impact on the company's success through the intercultural communication of the employees. The presentation for the conference is based on the findings of a research proposal by Dr. Krisztina Frankó (2011), who finished her doctoral studies at the University of Berne (Switzerland) in 2010.
|This chapter was published in: Krisztina Franko , , pages 767-773, 2012.|
|This item is provided by International School for Social and Business Studies, Celje, Slovenia in its series Knowledge and Learning: Global Empowerment; Proceedings of the Management, Knowledge and Learning International Conference 2012 with number 767-773.|
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