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Choice of shopping locations and sales channels

In: Cross-Cultural Consumer Behavior

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Abstract

The choice and nature of shopping locations and sales channels continue to evolve, especially with the advent of online shopping. This chapter reviews culturally relevant differences with respect to traditional and modern retail outlets as well as online shopping. The discussion covers the variety of offers, shopping atmosphere, store image, the presentation of goods and technological innovations for in-store retail outlets. In these environments, individualism, power distance, thinking styles and uncertainty avoidance are all found to play a role. For example, holistic thinkers consider not only the focal product, but also the display table when considering the quality of a product offer. With respect to online retailing, the chapter reviews differences in the acceptance of online retailing, trust and attitudes as well as the problem of product returns. For online retailing, collectivism, high versus low context of communication, long-term orientation and uncertainty avoidance all play a role.

Suggested Citation

  • ., 2023. "Choice of shopping locations and sales channels," Chapters, in: Cross-Cultural Consumer Behavior, chapter 21, pages 369-384, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:21561_21
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    File URL: https://www.elgaronline.com/view/9781803923192.00028.xml
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    Cited by:

    1. Ivan Badinski & Amy Finkelstein & Matthew Gentzkow & Peter Hull, 2023. "Geographic Variation in Healthcare Utilization: The Role of Physicians," NBER Working Papers 31749, National Bureau of Economic Research, Inc.

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