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Motivated preferences

In: Handbook of Research Methods in Behavioural Economics

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  • Matthew G. Nagler

Abstract

One of the many ramifications of individuals’ limited cognitive resources has to do with the ephemeral nature of preferences. Given an individual’s limited attention, salient elements – both of objects and of one’s own preferences – tend to exert disproportionate effects on perceptions of the match of choice objects to individual preference. An important implication is that discretionary cognitive focusing effort can influence perceived preference. This chapter explores the role of focusing effort directed at improving one’s attitude towards an object. It considers applicable theoretical methodology for analysing key cases involving such adjustments, as well as several empirically relevant applications.

Suggested Citation

  • Matthew G. Nagler, 2023. "Motivated preferences," Chapters, in: Morris Altman (ed.), Handbook of Research Methods in Behavioural Economics, chapter 24, pages 412-427, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:19806_24
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    Keywords

    Economics and Finance; Research Methods;

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