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Foundations of regional versus global strategies of MNEs

In: Handbook of Research on International Strategic Management

Author

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  • Christian Geisler Asmussen

Abstract

The Handbook provides an impressive state-of-the-art overview of the international strategic management field as an area of scholarly inquiry. The great strength of the work is the thoughtfulness of the messages conveyed by the expert team of authors.

Suggested Citation

  • Christian Geisler Asmussen, 2012. "Foundations of regional versus global strategies of MNEs," Chapters, in: Handbook of Research on International Strategic Management, chapter 14, pages 271-290, Edward Elgar Publishing.
  • Handle: RePEc:elg:eechap:12665_14
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    File URL: https://www.elgaronline.com/view/9781847201935.00022.xml
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    Cited by:

    1. Demirbag, Mehmet & Glaister, Keith W. & Sengupta, Abhijit, 2020. "Which regions matter for MNEs? The role of regional and firm level differences," Journal of World Business, Elsevier, vol. 55(1).

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    Keywords

    Business and Management;

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