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Why Microfranchising is Needed Now: Introduction and Book Overview

In: MicroFranchising

Author

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  • Jason S. Fairbourne

Abstract

This unique book provides an overview of the need to alleviate poverty and what methods have been used in the past to do so (e.g. microcredit). It then introduces the concept of the microfranchise and discusses how this business model can be used in poverty alleviation. Different models of microfranchising are reviewed and specific case studies highlighted to show how it has worked in different parts of the world. The book concludes with a discussion of the advantages as well as the potential problems and pitfalls that accompany microfranchising.

Suggested Citation

  • Jason S. Fairbourne, 2007. "Why Microfranchising is Needed Now: Introduction and Book Overview," Chapters, in: Jason Fairbourne & Stephen W. Gibson & W. Gibb Dyer (ed.), MicroFranchising, chapter 1, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:12628_1
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    File URL: https://www.elgaronline.com/view/9781847201089.00010.xml
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    Cited by:

    1. Laté Lawson-Lartego & Lars Mathiassen, 2021. "Microfranchising to Alleviate Poverty: An Innovation Network Perspective," Journal of Business Ethics, Springer, vol. 171(3), pages 545-563, July.

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