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Rui Vinhas da Silva

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First Name:Rui
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Last Name:Vinhas da Silva
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RePEc Short-ID:pvi320
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Location: Lisboa, Portugal
Homepage: http://ibs.iscte.pt/
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Handle: RePEc:edi:bsiscpt (more details at EDIRC)
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  1. Nebojsa S. Davcik & Rui Vinhas da Silva & Joe F. Hair, 2014. "Towards a Unified Theory of Brand Equity: Conceptualizations, Typologies and Avenues for Future Research," Working Papers Series 2 14-02, ISCTE-IUL, Business Research Unit (BRU-IUL).
1 paper by this author was announced in NEP, and specifically in the following field reports (number of papers):
  1. NEP-MKT: Marketing (1) 2014-05-24. Author is listed

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