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Irma Shyle

Personal Details

First Name:Irma
Middle Name:
Last Name:Shyle
Suffix:
RePEc Short-ID:psh453

Affiliation

Universiteti Politeknik i Tiranes (Polytechnic University of Tirana)

http://www.upt.al
Albania, Tirana

Research output

as
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Articles

  1. Fatima Zohra Benabdellah, 2018. "Impoliteness Strategies and Gender Differences among Disney Modern Protagonists," European Journal of Multidisciplinary Studies Articles, Revistia Research and Publishing, vol. 3, September.
  2. Irma SHYLE, 2018. "Purchasing Decisions and Consumer Behavior in BoP- Albanian Reality," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 24-33, November.
  3. Vjollca Hysi & Irma Shyle, 2015. "The Image and Perceived Quality of Universities as Important Dimensions for Building University Brand Equity -Case Study Involving Albanian Students," European Journal of Social Sciences Education and Research Articles, Revistia Research and Publishing, vol. 2, May - Aug.
  4. Irma Shyle & Vjollca Hysi, 2015. "Social Media and its Impact on Decision Making for Trip," European Journal of Interdisciplinary Studies Articles, Revistia Research and Publishing, vol. 1, January -.
  5. Vjollca Panajoti (Hysi) & Irma Shyle & Mirdaim Axhami, 2014. "The Variables Brand’S Relationships And Brand Equity - A Case Study Of Mobile Phone Brands Catering To Albanian Consumers," Romanian Economic Business Review, Romanian-American University, vol. 9(2), pages 137-149, June.
  6. Irma SHYLE, MA & Elenica PJERO, 2010. "Immigration and its Impact in Albanian Labor Market," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 3, pages 129-146, November.

Chapters

  1. Irma Shyle, 2022. "The Impact of Mobile Phone Brand Personality on Brand Equity Among Albanian Consumers," Springer Proceedings in Business and Economics, in: Joseph Kaswengi & Aurore Ingarao (ed.), Brand, Label, and Product Intelligence, chapter 0, pages 115-128, Springer.
  2. Irma Shyle, 2022. "Personal Branding of Professors in Social Media: A Choice or a Necessity in Our days?," Springer Proceedings in Business and Economics, in: Joseph Kaswengi & Aurore Ingarao (ed.), Brand, Label, and Product Intelligence, chapter 0, pages 207-220, Springer.
  3. Elenica Pjero & Irma Shyle, 2010. "Promotion And Hospitality Industry: Albania As A Case Study," World Scientific Book Chapters, in: Damianos P Sakas & Nikolaos Konstantopoulos (ed.), Marketing And Management Sciences, chapter 7, pages 37-42, World Scientific Publishing Co. Pte. Ltd..

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