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Mastering Strategic Marketing for Specialty Pharmaceuticals:A Hands-On Guide

Author

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  • Franck Radenne

Abstract

In today's rapidly evolving pharmaceutical and biotech industries, effective marketing plays a crucial role in ensuring that the right drug reaches the right patient. This book offers a transformative journey into the heart of strategic marketing in the biopharmaceutical industry, with a special focus on specialty medicines. It provides a wealth of insights, concepts, frameworks, definitions, and examples that transcend industry boundaries, offering a roadmap for success to marketers in biopharmaceuticals, making it highly relevant for the MedTech sector as well.

Suggested Citation

  • Franck Radenne, 2025. "Mastering Strategic Marketing for Specialty Pharmaceuticals:A Hands-On Guide," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 14134, November.
    • Handle: RePEc:wsi:wsbook:14134
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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • I11 - Health, Education, and Welfare - - Health - - - Analysis of Health Care Markets
    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior
    • I15 - Health, Education, and Welfare - - Health - - - Health and Economic Development

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