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Living the Corporate Purpose:Insights from Companies in Asia

Author

Listed:
  • Mark Chong

    (Singapore Management University, Singapore)

  • Flocy Joseph

    (Singapore Management University, Singapore)

Abstract

Corporate purpose has become a global phenomenon in recent years. Increasingly, businesses are expected to "produce profitable solutions to the problems of people and planet, and not to profit from producing problems for people or planet" (World Economic Forum). However, the literature on how companies can build purpose into their corporate DNA is still very nascent.

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Mark Chong & Flocy Joseph, 2021. "Living the Corporate Purpose:Insights from Companies in Asia," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11855, December.
    • Handle: RePEc:wsi:wsbook:11855
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    File URL: https://www.worldscientific.com/worldscibooks/10.1142/11855
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    Book Chapters

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    More about this item

    Keywords

    Purpose; Corporate; CSR; Strategies; Responsible Leadership; CEO;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior

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