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Wettbewerb elektronischer Business-to-Business Marktplätze - Entwicklungen und dominante Strukturen

Author

Listed:
  • Marco Henseler

Abstract

Das Electronic-Business ist zweifelsohne durch seine hohe Dynamik gekennzeichnet. Innerhalb eines industrieökonomisch geprägten Ansatzes fokussiert das vorliegende Werk dabei speziell auf den Wettbewerb elektronischer Business-to-Business Marktplätze. Unter Beachtung des im Rahmen der Intermediärstheorie zentralen Charakteristikums zweiseitiger Netzwerkeffekte geht die modelltheoretische Untersuchung hierbei gezielt der Fragestellung nach, inwieweit sich die prognostizierte Dominanz konsortialer sowie vertikaler Strukturen auch aus analytischer Perspektive nachweisen lässt.

Suggested Citation

  • Marco Henseler, 2009. "Wettbewerb elektronischer Business-to-Business Marktplätze - Entwicklungen und dominante Strukturen," Schriftenreihe volkswirtschaftliche Forschungsergebnisse, Verlag Dr. Kovač, volume 127, number 2009_147.
  • Handle: RePEc:stt:sbooks:2009_147
    as

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    More about this item

    Keywords

    two-sided markets; Indirekte Netzwerkeffekte; Intermediär; Business-to-Business; Markteintrittsspiel;

    JEL classification:

    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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