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Wettbewerb elektronischer Business-to-Business Marktplätze - Entwicklungen und dominante Strukturen


  • Marco Henseler


Das Electronic-Business ist zweifelsohne durch seine hohe Dynamik gekennzeichnet. Innerhalb eines industrieökonomisch geprägten Ansatzes fokussiert das vorliegende Werk dabei speziell auf den Wettbewerb elektronischer Business-to-Business Marktplätze. Unter Beachtung des im Rahmen der Intermediärstheorie zentralen Charakteristikums zweiseitiger Netzwerkeffekte geht die modelltheoretische Untersuchung hierbei gezielt der Fragestellung nach, inwieweit sich die prognostizierte Dominanz konsortialer sowie vertikaler Strukturen auch aus analytischer Perspektive nachweisen lässt.

Suggested Citation

  • Marco Henseler, 2009. "Wettbewerb elektronischer Business-to-Business Marktplätze - Entwicklungen und dominante Strukturen," Schriftenreihe volkswirtschaftliche Forschungsergebnisse, Verlag Dr. Kovač, volume 127, number 2009_147.
  • Handle: RePEc:stt:sbooks:2009_147

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    More about this item


    two-sided markets; Indirekte Netzwerkeffekte; Intermediär; Business-to-Business; Markteintrittsspiel;

    JEL classification:

    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software


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