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Wettbewerb elektronischer Business-to-Business Marktplätze - Entwicklungen und dominante Strukturen

Listed author(s):
  • Marco Henseler

Das Electronic-Business ist zweifelsohne durch seine hohe Dynamik gekennzeichnet. Innerhalb eines industrieökonomisch geprägten Ansatzes fokussiert das vorliegende Werk dabei speziell auf den Wettbewerb elektronischer Business-to-Business Marktplätze. Unter Beachtung des im Rahmen der Intermediärstheorie zentralen Charakteristikums zweiseitiger Netzwerkeffekte geht die modelltheoretische Untersuchung hierbei gezielt der Fragestellung nach, inwieweit sich die prognostizierte Dominanz konsortialer sowie vertikaler Strukturen auch aus analytischer Perspektive nachweisen lässt.

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This book is provided by Verlag Dr. Kovač in its series Schriftenreihe volkswirtschaftliche Forschungsergebnisse with number 2009_147 and published in 2009.
Volume: 147
ISBN: 978-3-8300-4531-1
Handle: RePEc:stt:sbooks:2009_147
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