Printed from https://ideas.repec.org/b/spr/sprbok/978-3-658-48569-6.html
Influencer Marketing
Editor
- Marlis Jahnke(inpromo GmbH)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-48569-6
Download full text from publisher
To our knowledge, this item is not available for download. To find whether it is available, there are three options:1. Check below whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a for a similarly titled item that would be available.
Book Chapters
The following chapters of this book are listed in IDEAS- Marlis Jahnke, 2025. "Influencer-Marketing – eine Bestandsaufnahme," Springer Books, in: Marlis Jahnke (ed.), Influencer Marketing, edition 3, chapter 1, pages 1-22, Springer.
- Ann-Kathrin Harms & Susanne Wilpers, 2025. "Why Do We Follow? Psychologische Mechanismen und soziologische Modelle hinter dem Erfolg von Influencer-Marketing," Springer Books, in: Marlis Jahnke (ed.), Influencer Marketing, edition 3, chapter 2, pages 23-58, Springer.
- Fabian Held, 2025. "Influencer-Marketing ist nicht nur Instagram," Springer Books, in: Marlis Jahnke (ed.), Influencer Marketing, edition 3, chapter 3, pages 59-76, Springer.
- Adil Sbai, 2025. "TikTok, Reels, Shorts: Warum 9:16 das neue Format der Markenkommunikation ist," Springer Books, in: Marlis Jahnke (ed.), Influencer Marketing, edition 3, chapter 4, pages 77-106, Springer.
- André Krüger, 2025. "Wie geht das? Herausforderungen für Unternehmen, Agenturen und Influencer," Springer Books, in: Marlis Jahnke (ed.), Influencer Marketing, edition 3, chapter 5, pages 107-131, Springer.
- Moritz Meyer, 2025. "Von Kinderzimmerstars zu Medienunternehmern – Der Aufstieg der Creator Economy," Springer Books, in: Marlis Jahnke (ed.), Influencer Marketing, edition 3, chapter 6, pages 133-154, Springer.
- Marlis Jahnke, 2025. "Herr Anwalt nimmt Stellung – TikTok-Star und Vollzeit-Jurist Tim Hendrik Walter im Interview," Springer Books, in: Marlis Jahnke (ed.), Influencer Marketing, edition 3, chapter 7, pages 155-171, Springer.
- Marlis Jahnke, 2025. "Fallbeispiele: Influencer-Marketing-Cases aus 13 Branchen," Springer Books, in: Marlis Jahnke (ed.), Influencer Marketing, edition 3, chapter 8, pages 173-204, Springer.
- Christina Richter, 2025. "Influencer-Marketing auf LinkedIn," Springer Books, in: Marlis Jahnke (ed.), Influencer Marketing, edition 3, chapter 9, pages 205-242, Springer.
- Sandra Gärtner, 2025. "Return on Investment durch Studien: Der Stand der Fakten und Insights im Influencer-Marketing," Springer Books, in: Marlis Jahnke (ed.), Influencer Marketing, edition 3, chapter 10, pages 243-265, Springer.
- Jeanette Okwu, 2025. "Influencer-Marketing im europäischen Vergleich," Springer Books, in: Marlis Jahnke (ed.), Influencer Marketing, edition 3, chapter 11, pages 267-302, Springer.
- Stefanie Lefeldt, 2025. "Werbekennzeichnung, Impressum und Jugendschutz: Medienrechtliche Aufsicht von Influencern," Springer Books, in: Marlis Jahnke (ed.), Influencer Marketing, edition 3, chapter 12, pages 303-320, Springer.
- Monika Sekara, 2025. "Welche rechtlichen Regeln gelten für einen fairen Wettbewerb im Influencer-Marketing?," Springer Books, in: Marlis Jahnke (ed.), Influencer Marketing, edition 3, chapter 13, pages 321-360, Springer.
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprbok:978-3-658-48569-6. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
We have no bibliographic references for this item. You can help adding them by using this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.