Marketingcontrolling kompakt
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-47820-9
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Book Chapters
The following chapters of this book are listed in IDEAS- Sven Reinecke & Alexander Tombach, 2025. "Die Frage nach dem „Return on Marketing“," Springer Books, in: Marketingcontrolling kompakt, edition 2, chapter 1, pages 3-4, Springer.
- Sven Reinecke & Alexander Tombach, 2025. "Marketingcontrolling als Sicherstellen von Effektivität und Effizienz des Marketing," Springer Books, in: Marketingcontrolling kompakt, edition 2, chapter 2, pages 5-7, Springer.
- Sven Reinecke & Alexander Tombach, 2025. "Aufgaben des Marketingcontrollings," Springer Books, in: Marketingcontrolling kompakt, edition 2, chapter 3, pages 9-14, Springer.
- Sven Reinecke & Alexander Tombach, 2025. "Entwicklungslinien des Marketingcontrollings: Von Kontrolle bis Artificial Intelligence," Springer Books, in: Marketingcontrolling kompakt, edition 2, chapter 4, pages 15-18, Springer.
- Sven Reinecke & Alexander Tombach, 2025. "Instrumente des Marketingcontrollings im Überblick," Springer Books, in: Marketingcontrolling kompakt, edition 2, chapter 5, pages 19-25, Springer.
- Sven Reinecke & Alexander Tombach, 2025. "Der Einfluss künstlicher Intelligenz auf die Aufgaben des Marketingcontrollings," Springer Books, in: Marketingcontrolling kompakt, edition 2, chapter 6, pages 27-40, Springer.
- Sven Reinecke & Alexander Tombach, 2025. "Engpässe des Marketingcontrollings," Springer Books, in: Marketingcontrolling kompakt, edition 2, chapter 7, pages 41-51, Springer.
- Sven Reinecke & Alexander Tombach, 2025. "Marketingbudgetierung," Springer Books, in: Marketingcontrolling kompakt, edition 2, chapter 8, pages 55-63, Springer.
- Sven Reinecke & Alexander Tombach, 2025. "Marketingaudit," Springer Books, in: Marketingcontrolling kompakt, edition 2, chapter 9, pages 65-74, Springer.
- Sven Reinecke & Alexander Tombach, 2025. "Marketing als Treiber des Shareholder-Value," Springer Books, in: Marketingcontrolling kompakt, edition 2, chapter 10, pages 75-82, Springer.
- Sven Reinecke & Alexander Tombach, 2025. "Strategisches Kundenwertcontrolling," Springer Books, in: Marketingcontrolling kompakt, edition 2, chapter 11, pages 83-91, Springer.
- Sven Reinecke & Alexander Tombach, 2025. "Controlling von Markenwissen, -stärke und -wert," Springer Books, in: Marketingcontrolling kompakt, edition 2, chapter 12, pages 93-111, Springer.
- Sven Reinecke & Alexander Tombach, 2025. "Controlling des Marketing Mix mit Marketing Mix Modeling," Springer Books, in: Marketingcontrolling kompakt, edition 2, chapter 13, pages 113-119, Springer.
- Sven Reinecke & Alexander Tombach, 2025. "Kennzahlensysteme in Marketing und Verkauf: Gütekriterien, Grundprinzipien, Implementierung," Springer Books, in: Marketingcontrolling kompakt, edition 2, chapter 14, pages 121-149, Springer.
- Sven Reinecke & Alexander Tombach, 2025. "Fazit: Lernprozesse in Marketing & Verkauf sicherstellen," Springer Books, in: Marketingcontrolling kompakt, edition 2, chapter 15, pages 151-151, Springer.
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