Globally-Minded Marketing
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-031-50812-7
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Book Chapters
The following chapters of this book are listed in IDEAS- Carlos J. Torelli & Maria A. Rodas, 2024. "Globalization and the Forces Shaping the Business Context," Springer Books, in: Globally-Minded Marketing, chapter 0, pages 3-11, Springer.
- Carlos J. Torelli & Maria A. Rodas, 2024. "Global Marketing vs. Globally-Minded Marketing," Springer Books, in: Globally-Minded Marketing, chapter 0, pages 13-17, Springer.
- Carlos J. Torelli & Maria A. Rodas, 2024. "Environmental Analysis and Market Entry Decisions," Springer Books, in: Globally-Minded Marketing, chapter 0, pages 19-30, Springer.
- Carlos J. Torelli & Maria A. Rodas, 2024. "Foundations of Culture," Springer Books, in: Globally-Minded Marketing, chapter 0, pages 33-43, Springer.
- Carlos J. Torelli & Maria A. Rodas, 2024. "Cultural Frameworks in Business," Springer Books, in: Globally-Minded Marketing, chapter 0, pages 45-63, Springer.
- Carlos J. Torelli & Maria A. Rodas, 2024. "Culture and Consumer Behavior," Springer Books, in: Globally-Minded Marketing, chapter 0, pages 65-84, Springer.
- Carlos J. Torelli & Maria A. Rodas, 2024. "Brands, Brand Equity, and Cultural Equity," Springer Books, in: Globally-Minded Marketing, chapter 0, pages 87-102, Springer.
- Carlos J. Torelli & Maria A. Rodas, 2024. "The Cultural Audit," Springer Books, in: Globally-Minded Marketing, chapter 0, pages 103-115, Springer.
- Carlos J. Torelli & Maria A. Rodas, 2024. "Crafting a Comprehensive Marketing Plan: Cultural Positioning and Economic Foundations," Springer Books, in: Globally-Minded Marketing, chapter 0, pages 119-131, Springer.
- Carlos J. Torelli & Maria A. Rodas, 2024. "Choosing Products and Brand Signatures to Build Cultural Equity," Springer Books, in: Globally-Minded Marketing, chapter 0, pages 133-138, Springer.
- Carlos J. Torelli & Maria A. Rodas, 2024. "Communications to Build Cultural Equity," Springer Books, in: Globally-Minded Marketing, chapter 0, pages 139-147, Springer.
- Carlos J. Torelli & Maria A. Rodas, 2024. "Distribution and Pricing Decisions to Build Cultural Equity," Springer Books, in: Globally-Minded Marketing, chapter 0, pages 149-159, Springer.
- Carlos J. Torelli & Maria A. Rodas, 2024. "Approaches to Global Expansions: Standardization vs. Adaptation," Springer Books, in: Globally-Minded Marketing, chapter 0, pages 163-175, Springer.
- Carlos J. Torelli & Maria A. Rodas, 2024. "Dealing with a Negative Country Image," Springer Books, in: Globally-Minded Marketing, chapter 0, pages 177-182, Springer.
- Carlos J. Torelli & Maria A. Rodas, 2024. "Further Developing Local Markets: Ethnic and Multicultural Marketing," Springer Books, in: Globally-Minded Marketing, chapter 0, pages 183-195, Springer.
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