Empowering Digital Transformation
Editor
- Anna K. Zarkada(Cyprus University of Technology)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-031-96930-0
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Book Chapters
The following chapters of this book are listed in IDEAS- Panagiotis Moiras, 2025. "The Digital Turn: Reimagining Business, Marketing, and the Consumer in a Techno-Driven Age," Springer Proceedings in Business and Economics, in: Anna K. Zarkada (ed.), Empowering Digital Transformation, pages 1-8, Springer.
- Marinos Voukis, 2025. "Exploring the Intersection of Digital Evolution and Corporate Sustainability and Responsibility," Springer Proceedings in Business and Economics, in: Anna K. Zarkada (ed.), Empowering Digital Transformation, pages 11-24, Springer.
- Sofia Chatzi, 2025. "Paving the Way for Digital Transformation in Contemporary Organizations Through Building Strong Organizational Capabilities: Implications for Employee Engagement Toward Change," Springer Proceedings in Business and Economics, in: Anna K. Zarkada (ed.), Empowering Digital Transformation, pages 25-53, Springer.
- Nicos Rossides, 2025. "Bridging Bytes and Behaviors: Human-Centric Research in Emerging Digital Economies," Springer Proceedings in Business and Economics, in: Anna K. Zarkada (ed.), Empowering Digital Transformation, pages 54-73, Springer.
- Erasmia Leonidou, 2025. "The Evolution of Buyer-Seller Relationships in the Digital Age: A Philosophical Approach," Springer Proceedings in Business and Economics, in: Anna K. Zarkada (ed.), Empowering Digital Transformation, pages 77-87, Springer.
- Yioula Melanthiou, 2025. "The Social Shift: How Social Media Revolutionized Consumer Behaviour Research," Springer Proceedings in Business and Economics, in: Anna K. Zarkada (ed.), Empowering Digital Transformation, pages 88-103, Springer.
- Anna Zarkada & Suzanne Barakat & Yioula Melanthiou, 2025. "The Impact of Virtual Try-On Tools for Beauty Products on Consumer Behavior: A Segmentation Study," Springer Proceedings in Business and Economics, in: Anna K. Zarkada (ed.), Empowering Digital Transformation, pages 104-121, Springer.
- Anna Krousaraki & Ourania Vitouladiti, 2025. "Information Systems and Marketing of Tour Operators: Impacts, User Perspectives, Challenges, and Future Directions," Springer Proceedings in Business and Economics, in: Anna K. Zarkada (ed.), Empowering Digital Transformation, pages 125-153, Springer.
- Ioannis Katsanakis & Georgia Zouni & Stergios Spasos & Dimitra-Margieta Lykoudi & Nikolaos Akriotis, 2025. "Exploring the Impact of Artificial Intelligence on the Tourism Industry: Opportunities and Challenges," Springer Proceedings in Business and Economics, in: Anna K. Zarkada (ed.), Empowering Digital Transformation, pages 154-178, Springer.
- Meletios Niros & Eirini Peitzika & Angelica Niros & Panagiota Kelali, 2025. "Benefits and Perils of SMEs’ Digital Transformation in Marketing," Springer Proceedings in Business and Economics, in: Anna K. Zarkada (ed.), Empowering Digital Transformation, pages 181-204, Springer.
- Marius Ian Yul Horstick & Anna Zarkada, 2025. "SMEs Playing in the Big Advertising League: The Transformative Potential of Programmatic Advertising and the Barriers to Its Full-Scale Implementation," Springer Proceedings in Business and Economics, in: Anna K. Zarkada (ed.), Empowering Digital Transformation, pages 205-239, Springer.
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