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Digital Advertising and Consumer Behavior

Editor

Listed:
  • Nirma Sadamali Jayawardena
    (University of Bradford, Assistant Professor at the Faculty of Management, Law, and Social Sciences,)

  • Sara Quach
    (Griffith University, Associate Professor at the Department of Marketing)

  • Park Thaichon
    (University of Southern Queensland, Associate Professor at the School of Busines)

  • Abhishek Behl
    (Keele University, Associate Professor at Keele Business School)

Abstract

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Suggested Citation

  • Nirma Sadamali Jayawardena & Sara Quach & Park Thaichon & Abhishek Behl (ed.), 2026. "Digital Advertising and Consumer Behavior," Management for Professionals, Springer, number 978-981-95-7809-2, March.
    • Handle: RePEc:spr:mgmtpr:978-981-95-7809-2
    DOI: 10.1007/978-981-95-7809-2
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