The Evolution of Luxury Brands, Volume II
Editor
- Alkis Thrassou(University of Nicosia)Demetris Vrontis(University of Nicosia)Leonidas Efthymiou(University of Nicosia)Yaakov Weber(School of Business Administration)S. M. Riad Shams(Northumbria University)Evangelos Tsoukatos(University of Nicosia)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Alkis Thrassou & Demetris Vrontis & Leonidas Efthymiou & Yaakov Weber & S. M. Riad Shams & Evangelos (ed.), 2025. "The Evolution of Luxury Brands, Volume II," Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business, Palgrave Macmillan, number 978-3-031-96680-4, February.
Handle: RePEc:pal:pscdbr:978-3-031-96680-4
DOI: 10.1007/978-3-031-96680-4Download full text from publisher
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3. Perform a for a similarly titled item that would be available.Book Chapters
The following chapters of this book are listed in IDEAS- Demetris Vrontis & Alkis Thrassou & Naziyet Uzunboylu & Leonidas Efthymiou, 2025. "Luxury Brands Evolution: An Overview of Society, Technology, and Context," Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business, in: Alkis Thrassou & Demetris Vrontis & Leonidas Efthymiou & Yaakov Weber & S. M. Riad Shams & Evangelos (ed.), The Evolution of Luxury Brands, Volume II, chapter 0, pages 1-31, Palgrave Macmillan.
- Daria Batamirova & Alkis Thrassou, 2025. "The Impact of Generation Z on the Luxury Market: Rethinking the Status and Values of Luxury for the New Generation of Consumers," Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business, in: Alkis Thrassou & Demetris Vrontis & Leonidas Efthymiou & Yaakov Weber & S. M. Riad Shams & Evangelos (ed.), The Evolution of Luxury Brands, Volume II, chapter 0, pages 33-64, Palgrave Macmillan.
- Marcos Komodromos & Jinju Heo & Tatiana Harkiolakis & Daphne Halkias, 2025. "An Innovative Circular Business Model for the Luxury Fashion Industry," Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business, in: Alkis Thrassou & Demetris Vrontis & Leonidas Efthymiou & Yaakov Weber & S. M. Riad Shams & Evangelos (ed.), The Evolution of Luxury Brands, Volume II, chapter 0, pages 65-94, Palgrave Macmillan.
- Angelos Vouldis & Maria Christoforou, 2025. "Can Luxury Brands Coexist in Harmony with art, Technology and Immersive Storytelling to Reach Sublime Emotions?," Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business, in: Alkis Thrassou & Demetris Vrontis & Leonidas Efthymiou & Yaakov Weber & S. M. Riad Shams & Evangelos (ed.), The Evolution of Luxury Brands, Volume II, chapter 0, pages 95-123, Palgrave Macmillan.
- Mirna El Shayeb & Sara El-Deeb & Raghda El Ebrashi, 2025. "Motives Towards Luxury Consumption During Crisis in the Context of Individualistic and Collectivist Cultures," Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business, in: Alkis Thrassou & Demetris Vrontis & Leonidas Efthymiou & Yaakov Weber & S. M. Riad Shams & Evangelos (ed.), The Evolution of Luxury Brands, Volume II, chapter 0, pages 125-153, Palgrave Macmillan.
- Nataliia Kochkina & Michela Floris & Borys Kharchenko, 2025. "Is There a Place for Luxury During Wartime? Insights from the Ukrainian Luxury Watch Market," Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business, in: Alkis Thrassou & Demetris Vrontis & Leonidas Efthymiou & Yaakov Weber & S. M. Riad Shams & Evangelos (ed.), The Evolution of Luxury Brands, Volume II, chapter 0, pages 155-193, Palgrave Macmillan.
- Nikola Drašković & Vanja Šebek & Mario Fraculj, 2025. "Virtual Couture: Exploring the Integration of NFTs in Luxury Fashion Brands," Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business, in: Alkis Thrassou & Demetris Vrontis & Leonidas Efthymiou & Yaakov Weber & S. M. Riad Shams & Evangelos (ed.), The Evolution of Luxury Brands, Volume II, chapter 0, pages 195-221, Palgrave Macmillan.
- Isabel Barbosa & João F. Proença, 2025. "Luxury Brands Navigating the Digital Ecosystem: A Systematic Literature Review," Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business, in: Alkis Thrassou & Demetris Vrontis & Leonidas Efthymiou & Yaakov Weber & S. M. Riad Shams & Evangelos (ed.), The Evolution of Luxury Brands, Volume II, chapter 0, pages 223-249, Palgrave Macmillan.
- Ruchika Jeswal & Leonidas Efthymiou & Meliz Bozat, 2025. "Exploring the Upsurge in Luxury Real Estate: Factors and Challenges," Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business, in: Alkis Thrassou & Demetris Vrontis & Leonidas Efthymiou & Yaakov Weber & S. M. Riad Shams & Evangelos (ed.), The Evolution of Luxury Brands, Volume II, chapter 0, pages 251-272, Palgrave Macmillan.
- Roxana Voicu-Dorobanţu & Valentin Cojanu & Ana Barbara Bobircă, 2025. "Luxury from Unexpected Needles: The Rise of Niche Knitwear Brands from Unconventional Markets," Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business, in: Alkis Thrassou & Demetris Vrontis & Leonidas Efthymiou & Yaakov Weber & S. M. Riad Shams & Evangelos (ed.), The Evolution of Luxury Brands, Volume II, chapter 0, pages 273-300, Palgrave Macmillan.
- Ana Brochado & Afonso Vaz de Barros Nunes Mendes, 2025. "Smart Luxury: Exploring Portuguese Guests’ Technology Preferences in High-End Hotels," Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business, in: Alkis Thrassou & Demetris Vrontis & Leonidas Efthymiou & Yaakov Weber & S. M. Riad Shams & Evangelos (ed.), The Evolution of Luxury Brands, Volume II, chapter 0, pages 301-327, Palgrave Macmillan.
- Yioula Melanthiou & Maria C. Voutsa, 2025. "Luxury Fashion and Sustainability: Digital Narratives, Greenwashing, and Consumer Engagement," Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business, in: Alkis Thrassou & Demetris Vrontis & Leonidas Efthymiou & Yaakov Weber & S. M. Riad Shams & Evangelos (ed.), The Evolution of Luxury Brands, Volume II, chapter 0, pages 329-364, Palgrave Macmillan.
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