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Marketing si comunicare pe internet/ Marketing and Communication on the Internet (Romanian Version)


  • Gabriela GROSSECK


The paper is structured in 8 chapters in which there are approached from general to particular specific issues, both theoretical and practical, of marketing communication in the online environment. A book which aims to investigate marketing communication on the Internet is based, from the very beginning, on three highly dynamic components: communication, marketing and the Internet. Yet, it is not the place to do an analysis of communication, the marketing or the Internet. No. pg. 490, B5 JIS format

Suggested Citation

  • Gabriela GROSSECK (ed.), 2006. "Marketing si comunicare pe internet/ Marketing and Communication on the Internet (Romanian Version)," Books of PR and Communication, Editura Lumen, Department of Economics, edition 1, volume 1, number 68.
  • Handle: RePEc:lum:bookpr:68

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    Marketing; internet; environment;

    JEL classification:

    • A23 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Graduate
    • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives


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