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Marketing cinematografic/ Film Marketing (Romanian Version)


  • Mihaela DRON


The film is not only a cultural product or industry, but a mixture of these two concepts, is a “sui generis” product, the outcome of creation and artistic-industrial construction. In the film industry, what usually sells is an idea, a concept. Each film is a unique creation, containing a mix of elements, combined in some way. It can therefore be considered as a prototype. When people buy a product that is new they first try, which is not just like in this industry, the film can be defined as a product that is sold only once.

Suggested Citation

  • Mihaela DRON (ed.), 2006. "Marketing cinematografic/ Film Marketing (Romanian Version)," Books of Marketing and Economy, Editura Lumen, Department of Economics, edition 1, volume 1, number 35, September.
  • Handle: RePEc:lum:bookmk:35

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    product or industry; Film Marketing; “sui generis” product;

    JEL classification:

    • A23 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Graduate
    • L17 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Open Source Products and Markets


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